A
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Aali, Samad
Designing a model to improve the attitude of customers to organic food products in Iran [Volume 8, Issue 2, 2021, Pages 176-199]
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Abbasi, Abbas
Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19) [Volume 8, Issue 4, 2022, Pages 107-131]
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Abbasi, Faezeh
Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
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Abdolvand, Mohammad Ali
The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
-
Ahadi, Pari
Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
-
Aidi, Mohammad
Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2022, Pages 251-279]
-
Akbari, Mohsen
Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
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Akbari pour, Zahra
The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
-
Amiri Aghdaie, seyed fathollah
Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2022, Pages 233-250]
-
Asadi, Noor al-Huda Sadat
Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones) [Volume 8, Issue 4, 2022, Pages 21-45]
-
Asghari Sarem, Ali
Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services
Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
-
Azima, Shima
Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]
B
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Baboli, Minoo
The Effect of Switching Cost on Customers Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2022, Pages 46-61]
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Badiei, Farnaz
Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
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BALOUCHI, HOSSEIN
Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]
D
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Dehdashti Shahrikh, Zohreh
The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks [Volume 8, Issue 4, 2022, Pages 160-190]
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Dehghanizadeh, Marziyeh
The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
-
Delafrooz, Narges
The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
-
Didehkhani, Hossein
Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
E
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Ebrahimpour Azbari, Mostafa
Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
-
Eskandari, Nader
Social media marketing and consumer buying intentions; mediation of brand Image and awareness [Volume 8, Issue 3, 2021, Pages 199-220]
F
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Fadaei, Mehdi
The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
-
Fallah Lajimi, Hamidreza
Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2022, Pages 215-232]
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Fatemi, Farshad
Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]
G
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Ghafourian shagerdi, Amir
Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare [Volume 8, Issue 3, 2021, Pages 57-78]
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Ghobadi lamoki, Tohfeh
Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
-
Ghobadi Lamuki, Tohfeh
Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services
Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
-
Gholipoor Soleimani, Ali
The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
-
Goli, Armin
The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
H
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Hassanpour, Esmail
Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2022, Pages 191-214]
-
Hatami, Leyla
Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19) [Volume 8, Issue 4, 2022, Pages 107-131]
-
Heidarzadeh, Kambiz
The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
-
Hesaraki, Atefeh
Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
-
Heydari, seyed abbas
Online Customer Experience model in times of Covid19 [Volume 8, Issue 4, 2022, Pages 84-106]
-
Homayounfar, Mahdi
The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
-
Hoseinzade Shahri, Masoume
Rules Governing the Behavioral Intentions of Instagram Users to Participate in Marketing Crowdsourcing Contest based on the Ruff Set Theory (Case study: Motosel consumers) [Volume 8, Issue 4, 2022, Pages 132-159]
-
Hosseini Sarteshnizi, Marzieh
The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
J
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Jafari, Pejman
Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]
K
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Kardani Malekinezhad, Mona
Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]
-
Keimasi, Masoud
Analyzing Customers' Behaviors with Approach of Measuring Visual Attention of Users to Websites Banner Advertising [Volume 8, Issue 1, 2021, Pages 22-37]
-
Khaerolahi, Hadi
Designing a model to improve the attitude of customers to organic food products in Iran [Volume 8, Issue 2, 2021, Pages 176-199]
-
Khalilzadeh Talatapeh, Masumeh
Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services
Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
-
Khonsiavash, Mohsen
The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
-
Khorakian, Alireza
Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]
-
Khorasani, Mohammad
Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2022, Pages 215-232]
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Khoshnevis, Mozhde
Analyzing Customers' Behaviors with Approach of Measuring Visual Attention of Users to Websites Banner Advertising [Volume 8, Issue 1, 2021, Pages 22-37]
M
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Mahdieh, Omid
The Effect of Switching Cost on Customers Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2022, Pages 46-61]
-
Mahmoodi, Edris
The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
-
Makkizadeh, Vahid
Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2022, Pages 191-214]
-
Maleki MinBasRazgah, Morteza
The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
-
Marvi, Mohammad Hossein
The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
-
Mehrani, Hormoz
Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
-
Mohaghegh Montazeri, Mahyar
Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
-
Mohammadi, faezeh
Online Customer Experience model in times of Covid19 [Volume 8, Issue 4, 2022, Pages 84-106]
-
Moosavi Rashedi, Seyed Habib
Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2022, Pages 191-214]
-
Motie Nasrabadi, Ali
Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]
-
Mousavi, Sayed Najmmedin
Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2022, Pages 1-20]
N
-
Naderi, Moein
Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2022, Pages 233-250]
-
Nasehifar, Vahid
Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services
Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
-
Nasehifar, Vahid
Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
-
Nazari, Mehrshad
Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
-
Nazari, Mohammad Ali
Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]
-
Nazari, Mohsen
Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
-
Nazaripour, Mohammad
Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
-
Nematolahi, Majid
Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]
-
Nezhadali Lafmejani, Hamidreza
Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]
-
Niknafs, AliAkbar
Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
-
Nourbakhsh, Seyed Kamran
Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
O
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Omidi, Moslem
Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2022, Pages 251-279]
P
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Pirayesh, Reza
The Effect of Switching Cost on Customers Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2022, Pages 46-61]
-
Poursaeed, Mohammad Mehdi
Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
R
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Ravand, Farzad
Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
-
Rezaee, Marzieh
Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones) [Volume 8, Issue 4, 2022, Pages 21-45]
-
Rezaie rad, Mostafa
Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
-
Rezvani, Mehran
Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones) [Volume 8, Issue 4, 2022, Pages 21-45]
S
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Saberian, Fatemeh
Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
-
Saeedi, Mohammad Taghi
Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]
-
Safaei Ghadikolaei, Abdolhamid
Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2022, Pages 215-232]
-
Saffari, Mohammad
Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
-
Salari, Seyede Zahra
The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
-
Samiee, Roohalla
Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
-
Sammaknejad, Negar
Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]
-
Seifollahi, Naser
Social media marketing and consumer buying intentions; mediation of brand Image and awareness [Volume 8, Issue 3, 2021, Pages 199-220]
-
Shabani, Shahin
The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
-
Shahabi, Vahid
Modeling the Impact of Corona Outbreak on Acceptance and Development of Digital Banking [Volume 8, Issue 2, 2021, Pages 92-113]
-
Shah Hoseini, Mohammad Ali
Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
-
Shahnavazi, Abbas
The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
-
Sheikhesmaeili, Saman
Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
-
Shojaei, Golnar
The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
-
Sodi, Nemata Allah
Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
-
Soltani, Morteza
Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]
T
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Tabesh Moghadam, Mohammad
The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks [Volume 8, Issue 4, 2022, Pages 160-190]
-
Taghipour, Saber
Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2022, Pages 1-20]
-
Taghizadeh, hoshankh
Designing a model to improve the attitude of customers to organic food products in Iran [Volume 8, Issue 2, 2021, Pages 176-199]
-
Torki, Leila
Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2022, Pages 233-250]
Z
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Zarei, Azim
The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
-
Zeytoonli, Abdul Hamid
Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
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