Author Index

A

  • Aali, Samad Designing a model to improve the attitude of customers to organic food products in Iran [Volume 8, Issue 2, 2021, Pages 176-199]
  • Abbasi, Abbas Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19) [Volume 8, Issue 4, 2022, Pages 107-131]
  • Abbasi, Faezeh Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
  • Abdolvand, Mohammad Ali The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
  • Ahadi, Pari Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
  • Aidi, Mohammad Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2022, Pages 251-279]
  • Akbari, Mohsen Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Akbari pour, Zahra The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
  • Amiri Aghdaie, seyed fathollah Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2022, Pages 233-250]
  • Asadi, Noor al-Huda Sadat Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones) [Volume 8, Issue 4, 2022, Pages 21-45]
  • Asghari Sarem, Ali Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
  • Azima, Shima Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]

B

  • Baboli, Minoo The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2022, Pages 46-61]
  • Badiei, Farnaz Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
  • BALOUCHI, HOSSEIN Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]

D

  • Dehdashti Shahrikh, Zohreh The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks [Volume 8, Issue 4, 2022, Pages 160-190]
  • Dehghanizadeh, Marziyeh The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
  • Delafrooz, Narges The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
  • Didehkhani, Hossein Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]

E

  • Ebrahimpour Azbari, Mostafa Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Eskandari, Nader Social media marketing and consumer buying intentions; mediation of brand Image and awareness [Volume 8, Issue 3, 2021, Pages 199-220]

F

  • Fadaei, Mehdi The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Fallah Lajimi, Hamidreza Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2022, Pages 215-232]
  • Fatemi, Farshad Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]

G

  • Ghafourian shagerdi, Amir Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare [Volume 8, Issue 3, 2021, Pages 57-78]
  • Ghobadi lamoki, Tohfeh Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
  • Ghobadi Lamuki, Tohfeh Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
  • Gholipoor Soleimani, Ali The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
  • Goli, Armin The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]

H

  • Hassanpour, Esmail Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2022, Pages 191-214]
  • Hatami, Leyla Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19) [Volume 8, Issue 4, 2022, Pages 107-131]
  • Heidarzadeh, Kambiz The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
  • Hesaraki, Atefeh Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
  • Heydari, seyed abbas Online Customer Experience model in times of Covid19 [Volume 8, Issue 4, 2022, Pages 84-106]
  • Homayounfar, Mahdi The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Hoseinzade Shahri, Masoume Rules Governing the Behavioral Intentions of Instagram Users to Participate in Marketing Crowdsourcing Contest based on the Ruff Set Theory (Case study: Motosel consumers) [Volume 8, Issue 4, 2022, Pages 132-159]
  • Hosseini Sarteshnizi, Marzieh The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]

J

  • Jafari, Pejman Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]

K

  • Kardani Malekinezhad, Mona Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]
  • Keimasi, Masoud Analyzing Customers' Behaviors with Approach of Measuring Visual Attention of Users to Websites Banner Advertising [Volume 8, Issue 1, 2021, Pages 22-37]
  • Khaerolahi, Hadi Designing a model to improve the attitude of customers to organic food products in Iran [Volume 8, Issue 2, 2021, Pages 176-199]
  • Khalilzadeh Talatapeh, Masumeh Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
  • Khonsiavash, Mohsen The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
  • Khorakian, Alireza Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]
  • Khorasani, Mohammad Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2022, Pages 215-232]
  • Khoshnevis, Mozhde Analyzing Customers' Behaviors with Approach of Measuring Visual Attention of Users to Websites Banner Advertising [Volume 8, Issue 1, 2021, Pages 22-37]

M

  • Mahdieh, Omid The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2022, Pages 46-61]
  • Mahmoodi, Edris The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
  • Makkizadeh, Vahid Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2022, Pages 191-214]
  • Maleki MinBasRazgah, Morteza The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
  • Marvi, Mohammad Hossein The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
  • Mehrani, Hormoz Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
  • Mohaghegh Montazeri, Mahyar Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Mohammadi, faezeh Online Customer Experience model in times of Covid19 [Volume 8, Issue 4, 2022, Pages 84-106]
  • Moosavi Rashedi, Seyed Habib Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2022, Pages 191-214]
  • Motie Nasrabadi, Ali Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]
  • Mousavi, Sayed Najmmedin Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2022, Pages 1-20]

N

  • Naderi, Moein Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2022, Pages 233-250]
  • Nasehifar, Vahid Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
  • Nasehifar, Vahid Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
  • Nazari, Mehrshad Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
  • Nazari, Mohammad Ali Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]
  • Nazari, Mohsen Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
  • Nazaripour, Mohammad Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
  • Nematolahi, Majid Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]
  • Nezhadali Lafmejani, Hamidreza Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]
  • Niknafs, AliAkbar Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
  • Nourbakhsh, Seyed Kamran Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]

O

  • Omidi, Moslem Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2022, Pages 251-279]

P

  • Pirayesh, Reza The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2022, Pages 46-61]
  • Poursaeed, Mohammad Mehdi Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]

R

  • Ravand, Farzad Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
  • Rezaee, Marzieh Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones) [Volume 8, Issue 4, 2022, Pages 21-45]
  • Rezaie rad, Mostafa Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
  • Rezvani, Mehran Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones) [Volume 8, Issue 4, 2022, Pages 21-45]

S

  • Saberian, Fatemeh Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
  • Saeedi, Mohammad Taghi Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]
  • Safaei Ghadikolaei, Abdolhamid Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2022, Pages 215-232]
  • Saffari, Mohammad Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
  • Salari, Seyede Zahra The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
  • Samiee, Roohalla Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
  • Sammaknejad, Negar Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]
  • Seifollahi, Naser Social media marketing and consumer buying intentions; mediation of brand Image and awareness [Volume 8, Issue 3, 2021, Pages 199-220]
  • Shabani, Shahin The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Shahabi, Vahid Modeling the Impact of Corona Outbreak on Acceptance and Development of Digital Banking [Volume 8, Issue 2, 2021, Pages 92-113]
  • Shah Hoseini, Mohammad Ali Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
  • Shahnavazi, Abbas The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Sheikhesmaeili, Saman Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
  • Shojaei, Golnar The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
  • Sodi, Nemata Allah Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
  • Soltani, Morteza Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]

T

  • Tabesh Moghadam, Mohammad The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks [Volume 8, Issue 4, 2022, Pages 160-190]
  • Taghipour, Saber Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2022, Pages 1-20]
  • Taghizadeh, hoshankh Designing a model to improve the attitude of customers to organic food products in Iran [Volume 8, Issue 2, 2021, Pages 176-199]
  • Torki, Leila Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2022, Pages 233-250]

Z

  • Zarei, Azim The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
  • Zeytoonli, Abdul Hamid Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]